Year: 2024

ROVR

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Your ANTI ALGORITHM music app. Curated by Humans!
The logo design format pays homage to the analog habit of “digging” in vinyl records. Just as vinyl collectors spent hours manually selecting records to discover musical gems, at ROVR they value the “analog”/human process of discovery. More than just an image, this logo is a commitment to authenticity and a passion for music.

About  ROVR:
Rovr is a music discovery app, but it’s more than just that. Records. Coffee. Exhibitions. Conceived and built in the UK.
Born at the crossroads of community and culture, ROVR's record store, gallery and café live in the heart of Soho, London - the city that has shaped decades of musical movements, from underground scenes to global culture, and still sets the tempo for what the world listens to next.
From international festivals to touring events and cultural pop-ups, ROVR takes its human-curation philosophy across continents, plugging into local scenes while connecting them to a global audience.

Team

Credits

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Client :: ROVR
Creative Direction :: César Furtado
Art Direction :: César Furtado, João Turvo
Designer :: César Furtado, João Turvo

Illustration :: Daniel Januário, João Deus
Motion Designer :: João Deus, Rui Cipriano, Tiago Gomes
UI/UX Designer :: César Furtado, João Turvo
Producer :: Elsa Lourenço

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